1. Introduction and Scope

1.1 This Privacy Notice (the “Notice”) is issued by Creative Minds Montessori LLC (the “School,” “we,” “us,” or “our”), a Texas limited liability company having its principal place of business at 5115 Warren Parkway, Frisco, Texas 75034. It sets forth the personal information we collect, the purposes for which such information is processed, the manner in which it is retained and safeguarded, and the rights and choices available to you.

1.2 This Notice applies to all personal information we process, whether you are a visitor to our website, a prospective family, or an enrolled family, and including information collected by means of our online enrollment and family portal.

1.3 Your enrollment agreement and our parent handbook may establish further terms governing your relationship with the School; provided, however, that this Notice governs the treatment of your personal information, and in any matter concerning privacy the provisions of this Notice shall control.

1.4 We do not sell your personal information.

2. Definitions

2.1 “Personal information” means information that identifies, relates to, or could reasonably be linked with you or your child.

2.2 “Processing” means any operation performed upon personal information, including its collection, recording, storage, use, disclosure, and deletion.

3. Information We Collect

3.1 Information submitted through forms. Upon your submission of a contact, tour-request, or career form, we collect the information provided therein, which typically comprises your name, electronic-mail address, telephone number, your child’s first name or age, and your message. Depending upon the form, such information is transmitted to School staff by electronic mail and/or recorded within our database for the purpose of responding to and following upon your request.

3.2 Tour scheduling. Appointments for tours are arranged by means of Google’s appointment-scheduling service and are further recorded within our database.

3.3 Referral program. Upon your request for a referral link, we collect and store your name, your child’s first name (where provided), your electronic-mail address, your telephone number, your status as a current family, alumni family, friend, or member of staff, your unique referral code, and the Internet Protocol (IP) address from which the link was created. We further record visits and tour requests originating from your link for the purpose of the accurate calculation of rewards. Referral links are transmitted to you by electronic mail for your safekeeping.

3.4 Enrollment and the family portal. Upon the enrollment of a child, we collect and retain such records as are necessary to the operation of a licensed childcare program, including family and child records, profile information, completed enrollment forms, and executed documents. Where a document is executed electronically, we further record the signer’s name, electronic-mail address, IP address, browser information, and a cryptographic hash of the executed document, in order that the execution may subsequently be verified.

3.5 Information collected automatically. Our website records ordinary technical information, including IP address and the pages viewed, which may include page visits associated with a referral link.

3.6 Sign-in kiosk records. Our front-desk sign-in system records the date, time, and identity of each check-in and check-out of a child (and each clock-in and clock-out of a staff member), together with a photograph captured by the kiosk camera at the moment of the event. Such records are maintained for the safety and security of the children in our care, the accuracy of attendance and timekeeping records, and compliance with childcare licensing requirements. Kiosk photographs are stored securely upon our server, are accessible only to authorized School management, and are automatically deleted after ninety (90) days; the associated attendance record (without photograph) is retained in accordance with Section 9.

4. Storage and Security

4.1 Our databases are maintained within a private directory upon our web server that does not form part of the public website and is not accessible from the Internet. Access is restricted to authorized School staff.

4.2 Executed enrollment documents are stored together with a cryptographic hash, such that any alteration thereto would be detectable.

5. Use of Information

5.1 We process the information described herein for the purposes of responding to enquiries; scheduling and confirming tours; operating our enrollment and family programs; calculating and remitting referral rewards; discharging our record-keeping obligations as a licensed childcare provider; and furnishing information that you have requested.

5.2 Information submitted through our forms is not sold and is not used to direct advertising to you.

6. Required and Optional Information

6.1 Operational records are required. Where you enroll a child or request a tour, the records described herein are necessary to the provision of the service and, in the case of enrollment, to compliance with Texas childcare licensing requirements. Such records may not be declined during your use of those services. You may at any time request access to, and correction of, your information.

6.2 Advertising and analytics are optional, as provided in Section 7.

7. Cookies, Advertising, and Analytics

7.1 Our public pages employ the Google Ads tag (Google’s “gtag.js”), Google Analytics, and the Meta pixel (Facebook and Instagram), which set cookies and comparable identifiers enabling us to measure the effectiveness of our advertising and to display advertisements to persons who have visited this website (“remarketing”). Such cookies identify your browser and not your name, and are governed by Google’s Privacy Policy and Meta’s Privacy Policy respectively.

7.2 These advertising and analytics technologies are confined to our public marketing pages. They are not present within the family enrollment portal, the employee portal, or the administrative area — that is, they never operate upon any page through which a child’s records, health information, government identifiers, or comparable sensitive information are submitted or displayed.

7.3 You may opt out of personalized advertising through Google Ads Settings, Meta Ad Preferences, or via aboutads.info, and may block or clear cookies within your browser at any time, without impairment to the functioning of the website. Embedded third-party content (such as the Google map appearing upon our contact page) may set cookies subject to the policies of the respective provider.

8. Disclosure to Third Parties

8.1 We do not sell your personal information, nor do we disclose it to any party for that party’s own marketing purposes.

8.2 We engage a limited number of service providers in the operation of the School — including Google (appointment scheduling and advertising measurement) and our electronic-mail provider — which process information upon our behalf under their respective terms.

8.3 We may disclose information where required by law or by our licensing authority.

8.4 Business transfers. In the event of a merger, acquisition, reorganization, financing, sale of assets, or other transfer of all or a part of the School’s business, personal information held by the School may be transferred to the successor or acquiring party as a part of that transaction, and any such recipient shall be bound to treat your personal information in a manner consistent with this Notice. Such a transfer of personal information as an incident of a business transaction does not constitute a sale of personal information for the purposes of Section 8.1.

9. Retention

9.1 Enrollment and childcare records are retained for so long as required by Texas childcare licensing regulations, and thereafter only for so long as necessary for legitimate business purposes.

9.1a Kiosk photographs described in Section 3.6 are automatically deleted after ninety (90) days.

9.2 Enquiry, tour, and referral information is retained for the purpose of responding to you and of informing you, from time to time, of our programs and promotions, and is retained for such purpose until you request that we cease. You may unsubscribe from our communications, or request deletion of your information, at any time, and we shall honor such request promptly, save in respect of records we are required by law to retain. Every marketing communication we send includes a means of unsubscribing.

10. Children’s Information

10.1 We collect children’s information from parents and guardians in the course of enrolling and caring for a child, and never from children directly. This website is intended for parents and guardians and not for use by children.

10.2 Photographs and recordings. From time to time we may wish to feature photographs or recordings of children, whether upon our website, our social-media pages, or in materials promoting the School. We do so only in respect of a child whose parent or guardian has granted permission. Such permission is elected upon enrollment, may be declined without prejudice to the child’s place at the School, and may be withdrawn at any time upon notice to us, whereupon we shall cease use of the child’s image in new materials and shall remove it from materials within our control where reasonably practicable. Save for such permission-based use of images, we do not use children’s information for advertising.

11. Your Rights and Contact

11.1 You may request to know what information we hold concerning you, request its correction, request deletion of information we are not required to retain, or opt out of any disclosure of your information to our advertising providers.

11.2 Enquiries and requests may be directed to director@creativemindsfrisco.com or 972-338-4304, or in writing to Creative Minds Montessori, 5115 Warren Parkway, Frisco, Texas 75034.

12. Governing Law

12.1 This Notice, and any dispute or claim (whether in contract, tort, under statute, or otherwise) arising out of or relating to this Notice or to our collection or use of your personal information, shall be governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict-of-laws provisions.

13. Dispute Resolution

13.1 Informal resolution. Prior to the commencement of any formal proceeding, you agree to contact us at director@creativemindsfrisco.com and to afford us thirty (30) days within which to resolve the matter informally.

13.2 Binding arbitration; individual basis. To the fullest extent permitted by law, any dispute not resolved informally shall be resolved exclusively by final and binding arbitration, administered in Frisco, Texas in accordance with the Commercial Arbitration Rules of the American Arbitration Association, and conducted upon an individual basis only. To the fullest extent permitted by law, each of you and we waives any right to trial by jury and any right to bring or participate in a class, collective, or representative action.

13.3 Venue. To the extent any matter is adjudicated by a court rather than in arbitration, the parties agree that the state and federal courts of competent jurisdiction located in or serving Collin County, Texas shall have exclusive jurisdiction and venue, and you consent to the personal jurisdiction of such courts.

13.4 Limitation. To the fullest extent permitted by law, any claim arising out of or relating to this Notice or to your personal information must be commenced within one (1) year after such claim arises, failing which it shall be permanently barred.

13.5 Severability. Should any provision of this Section be held to be unenforceable, the remaining provisions shall continue in full force and effect.